CABELAS BIG GAME HUNTER PC WALMART SOFTWARE

While Deer Hunter has established its own identity, upcoming titles from several game companies willīe immediately familiar to most consumers. Titles offer powerful brand name recognition among general consumers.Īs the computer entertainment market matures, branding may become an increasingly critical way for game manufacturers to make their products stand out. Barbie's Nail Designer (which enables users to print out fingernail stickers on a color printer) from Mattel and Cyberflix's two-year-old Titanic: Adventure Out of Time game have been hits not because traditional game players buy them, but because the This channel change has resulted in some rather unusual titles reaching the top of the best-seller lists.

CABELAS BIG GAME HUNTER PC WALMART SOFTWARE

'The biggest newcomer has been WalMart,' he said, but added that even office supply stores are selling more gaming software than before. 'The shift has been away from the mall-based chains to the mass-merchant channel,' said Bob Peterson, a senior research analyst at the research firm Piper Jaffray. As a result, these outlets have become more important to The typical Deer Hunter player is also not the type to wander the aisles at the local computer software retailer - but is very likely to shop at WalMart, Kmart or other large stores. ' appealed to this new audience that was looking for things they had an interest in already.'

'If they like to play crossword puzzles, they'll probably do it on the PC as well,' What does appeal to them are things that they already do without a computer, according to Paul Rinde, a senior vice president at GT Value Products. In the fantasy experiences most games offer. According to Veevaert, the people who buy games like Deer Hunter have an interest in technology and already own a computer, but they find little appeal In fact, they're not even hobbyists,' said Jim Veevaert, director of marketing for Sierra Studios,Ī game maker whose Trophy Bass title has been a surprisingly strong seller since 1995. 'These are not typical game magazine readers or online Web surfers. Game reviewers roundly panned the title - apparently to Deer Hunter's deer are flat and blocky, and the game itself is simple, compared with state-of-the-art computer titles. Was an immediate sales success - and a critical bomb. For the first couple months after the game was released, the only place it was sold was WalMart. More intriguing to the gaming industry, however, is that Deer Hunter found a market far different from that of traditional computer games.

The game's distributor, reports that it has sold more than one million copies. But that concept - tied to a $20 price tag, the ability to run on older computers and distribution in mass-market outlets - has resulted in spectacular sales. It sounds simple evenīoring to non-hunters. Instead, Deer Hunter challenges gamers to match wits with a wild animal, using stealth and patience to bring home a trophy buck. Players don't chase them down long, flickeringĬorridors. Game Makers Target More Mainstream Crowd By CHRISTOPHER LINDQUIST n this year's best-selling computer game, the animals don't explode when they're shot.

Cabelas big game hunter pc walmart